Contact SOSO Today! 24/7 Support

Welcome to the SOSO contact page! We are dedicated to providing our customers with the best possible experience. If you have any questions or concerns, our team is here to help. Contact SOSO today and receive 24/7 support. Whether you need assistance with an order, have a question about a product, or just want to give us some feedback, we’re here for you. Don’t hesitate to reach out, we’re always happy to hear from our growing denim family!

Meet The SOSO Team


As one of the founders of SOSO, I navigate the web to work our brand up to the top. I am the point person for all things related to our website, dedicated to providing our customers with the best possible experience. My background in web development and marketing, passion for sustainable products, and my move to Thailand, led me to start SOSO as a passion project after my favourite Levi’s model was discontinued. If you have any questions or concerns, please don’t hesitate to reach out to me at

My hidden talent is building the future of fashion retail.

Fredrik Milton

As the Sales Manager for the Umeå location and the point of contact for retailers, I am dedicated to assisting anyone in need of guidance with regards to SOSO fits, sizing, and fabric choices. My expertise spans a variety of well-known brands including Nudie, Edwin, Lee, Wrangler, Levi’s and many more. With over 20 years of experience in Denim retail, I have a wealth of knowledge to offer and have even been awarded the title of best denim salesman in Sweden. If you have any questions about sizing or need assistance before placing an order online, don’t hesitate to reach out to me at

My hidden talent is being the fastest jeans hemmer in Sweden.


I’m the co-founder of SOSO together with Johan, and I’m the social media expert you often speak to on Instagram. I repost all your fantastic pictures and engage with our customers. In addition, I run the production facilities in Bangkok and take care of all your amazing creations. I take great pride in ensuring that every product we produce meets the highest standards of quality and craftsmanship.

SOSO was born out of a passion for providing customers with unique, sustainable, and high-quality clothing. The passion I feel when sourcing new exciting denims and hardware is second to none, and I am truly happy when a new family member joins our growing family. Your creations, as stated before, are breathtaking and that’s why I’m here.

Please don’t hesitate to reach out to me at

My hidden talent is sniffing out the coolest fabrics on earth.

SOSO Jeans Store Umeå

Skolgatan 36A, 903 25 Umeå, Sweden

We offer personal fittings in our Umeå store. Fredrik Milton or Johan will help you get the perfect tailor made jeans, jacket or shirt. Contact SOSO today! 24/7 support and booking.

We are open Mon-Fri 10-14 for drop in visits.
We prefer if you book in advance.

SOSO Retail partner Silkesborg

Nygade 15, 8600, Silkeborg, Denmark

Item you want not in stock? We will notify you when the product is in stock. Please leave a valid email address below.


Simply make a purchase during October, and you could be the lucky winner of a pair of meticulously crafted WolfAndBeard boots worth $350.