Here is where our captivating indigo stories takes you down the rabbit hole…
Levi’s, the iconic American denim brand, has a rich history dating back to 1853. Levi Strauss and Jacob Davis patented the process of using copper rivets to reinforce the stress points on denim pants, creating the first pair of blue jeans. Since then, Levi’s has become a household name, synonymous with denim and Americana. We are not only here to sell clothing. We are also here to educate.
ndigo is a rich, deep blue dye that has been used for centuries to color fabrics, particularly denim. The color is created by extracting a blue pigment from the leaves of certain plants, such as the indigo plant, and then using that pigment to dye the fabric.
Here you will be able to read indigo stories, denim articles and interviews with denim profiles. We focus on all kinds of denim, heritage clothing and of course tailor made jeans and other impressive products.. We believe it’s important to further broaden the history and knowledge on this beautiful piece of cloth.