This is the place where the indigo stories lives on..

The denim jeans has been around since the 1850’s and we know that a lot of our visitors only scratched the surface of selvedge, raw denim, tailoring and everything surrounding the denim culture.
We are not only here to sell clothing. We are also here to educate. 

Here you will be able to read indigo stories, denim articles and interviews with denim profiles.  We focus on all kinds of denim, heritage clothing and of course custom-made jeans.
We believe it’s important to further broaden the history and knowledge on this beautiful piece of cloth.

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