OUR STORY - SOSO CLOTHING
Founded in 2010, SOSO Clothing AB set out with a clear mission — to create custom-made, high-quality raw denim and heritage garments. The name SOSO stands for South of Stockholm, a nod to our Swedish roots. Today, that spirit lives on through SOSOBROTHERS — a brand built on craftsmanship, authenticity, and community.
We’re a custom denim house with in-house production in Thailand, focused on heavyweight denim, premium leather, and heavyweight flannels. We develop proprietary denims while sourcing Japanese selvedge from renowned mills. With tailored details and fit adjustments, no two pieces are the same.
In 2017, Fredrik Milton Schoultz joined the team, and we opened our showroom in Umeå, Sweden, where we remain proudly independent.
We stand for an “anti-fashion” approach: timeless garments, tailored to your fit, rooted in denim and workwear heritage. Every piece is built to last.
Beyond clothing, we’re committed to sustainable production, ethical labor, and outstanding customer service. We welcome you to join the SOSOBROTHERS family—and help shape the future of heritage clothing.
Our Denim Production
We proudly operate a small factory just outside Bangkok, where our skilled team—led by father and son, with over 35-years of experience, brings each garment to life. The son oversees daily operations, ensuring smooth production and fast turnaround.
For our leather shirts and jackets, we’ve partnered with one of southern’s finest leather maker, whose craftsmanship matches Sosobrothers dedication to detail.
We reject mass production in favour of traditional tailoring. Every piece is sewn using classic machines like Japanese Juki, American Singers, and the legendary Union Special.
Despite being rooted in heritage, our factory delivers some of the fastest turnaround times in custom denim, without ever compromising on quality.
