The perfect fit

We are all different size and shapes.
Buying a regular pair of jeans is not always an easy task as a consumer.
When you purchase a pair of custom-made jeans from us we’ll make sure you get your perfect fit, correct inseam and a long-lasting pair of denim.

Save your money

We all had that pair that did not offer value for the money.
Our prices are better than most tailor-made brands and still offers equal quality and craftsmanship.
Calculating price/usage you will save money buying a pair of SOSO jeans.

Washing & shrinkage

You don’t have to wash your jeans as often as you do.
Denim is the toughest material.
Your SOSO jeans will last longer and be more environmental friendly.
Most raw denim will shrink when being washed so adding a little extra length is always a good idea.

Superior quality

All our fabrics are made from the best and most durable, premium fabrics from all around the world.
Our jeans will hopefully last you a lifetime.
Otherwise we offer free repairs in our Umeå based store. 

Fabric weight

Buying a product from a regular brand will most likely comprise of a very lightweight fabric between 10-11 oz.
We offer different weights from lightweight to the world’s heaviest denim. So make sure you fully understand our weights down below.


The lightest weight denim available. Thin and comfortable, and mostly used for shirting fabrics.


Light enough for the spring and summer, yet heavy enough for the fall. Multi season jeans that are comfortable.


Heavier than your average denim, and quite rigid to start. These jeans usually require a few weeks to break in.


These jeans can handle just about anything you throw at them. These jeans will produce distinct high contrast fades.


Like wearing cardboard box pants. Willingness to go through pain and suffering to conquer these jeans.


We are the first brand to have stitched together the world’s heaviest denim of 33.14 OZ. No pain no gain.

What is raw denim?

As you might have guessed. We pride ourselves in only working with raw format materials. But what does that mean?
Most jeans that you’ll purchase through life will have a rinse, pre-wash or distressed look, when you purchase them right off the shelf.
This means that the denim won’t stretch or change much because it already has the features of a pair that has been worn for a long period of time.
This in turn, takes away the personal characteristics of wearing a pair of denim from the start to create personal fades. Those fades that denim-heads are striving towards.
This is one of the reasons why you should buy a pair of raw jeans.
So in general, raw denim, is untreated denim cotton except for perhaps a sanforization process, which we will go through later here.
Buying a pair of raw is also much better for our environment since they have undergone minimal water exposure and chemical treatment. You are basically making the nature a favour.

Sanforized vs unsanforized denim

This is a question we get a lot since we occasionally have “unsanforized” denim. Raw denim comes in two types:

Unsanforized is a rough raw denim that will shrink a few inches when it is first soaked, hence some aptly named “Shrink-To-Fit” denim.
Sanforized denims are generally considered to be “pre-shrunk”, and will not shrink as much.
Although, every raw denim fabric shrinks around 2-3 percent after the first wash or initial soak.

Selvedge, selvage or selfedge denim?

Selvedge denim is made using vintage low speed looms called “shuttle looms”.
Basically “selvedge” is the technical term for the narrow, tightly woven self-finished edges.
These edges arise when denim manufactures use the old school shuttle looms.
This creates these natural ends on each side, and prevents it from fraying or unraveling.
Shooting a shuttle loaded with the weft thread, back and forth during weaving without cutting the thread, creates the selvedge.
Shuttle looms are slower, louder and require the skill of master artisans to operate.
The end result is a denim with a hand woven feel that cannot be mass produced. 

First wash after 6 months?!

 There have been many questions about this, regarding why you shouldn’t wash your raw jeans at first.
In general we recommend not washing them before 6 months, mainly because the fade potential decreases since you wash out all the indigo dye.
Since the yarn is dipped in “indigo-dye” the indigo is not 100% absorbed into the material.
And if you wash it, you’ll loose that blue/black color before it has time to create fades.
If you feel the jeans are starting to smell.

Apply a light cleaning spray, or simply hang your jeans outside for 24 hours, or put them in the freezer… Yeah, the freezer.