Indigo Stories

Selvedge Style Vol. 1: Perfect Above-the-Belt Pairings for Raw Denim

Selvedge Style Vol. 1: Perfect Above-the-Belt Pairings for Raw Denim Denim is the ultimate come-as-you-are fabric. It isn’t fussy about the company it keeps. It moves effortlessly through the wardrobe, forming friendships with just about everything from faded tees and threadbare flannels to top-shelf dress shirts and blazers. Plain and simple, it’s a casual fashion …

Selvedge Style Vol. 1: Perfect Above-the-Belt Pairings for Raw Denim Read More »

The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim

The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim When you first slide your legs into a crisp pair of raw denim, you are taking your first steps on a long journey. The first steps on this journey are slow and (to be frank) a little painful. To be fully enjoyed, though, …

The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim Read More »

Eyes on the Indigo Invitational: Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition

Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition In the spring of 2019, SOSO became the first denim brand to sign on as a sponsor of the Indigo Invitational. When we joined, the denim fading competition was only a few days old. It was a small but passionate group of …

Eyes on the Indigo Invitational: Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition Read More »

Raw Sticker Shock: Why Selvedge Denim Costs More, and Why it’s Worth Every Penny

Why Selvedge Denim Costs More, and Why it’s Worth Every Penny There’s no getting around it: raw denim and selvedge brands are more expensive than their fast-fashion counterparts. If you’re used to spending about as much on a pair of jeans as you spend on a night at the movies (perhaps less), you might experience some sticker …

Raw Sticker Shock: Why Selvedge Denim Costs More, and Why it’s Worth Every Penny Read More »

15% OFF FOR FIRST TIME BUYERS! Use Code --->
WELCOME15

Stay in the loop

You will get it first. News, releases and promos!
We hate bugging you.
But we’d hate it even more if you’d miss out on all the awesome stuff happening.
One simple email is all it takes…