SOSO Annual Fade Competition: 33OZ-TBOL Edition Are you ready to take your denim game to the next level? Brace yourselves, denim enthusiasts, because the world’s first heaviest denim fade competition is here, and it’s bigger and better than ever! Starting on January 1st, 2024, you have the chance to prove your worthy of the fades …
The Dark Side of the Loom: The Seven Hurdles that Raw Denim Lovers Have All Cleared We’ve spilled gallons of ink singing the praises of raw denim. How it looks and feels, its durability, its authenticity, its relatively small environmental footprint—these are all big draw cards for raw denim. But we understand better than most …
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Selvedge Style Vol. 2: Perfect Below-the-Cuff Pairings for Selvedge Denim Unlike any other fabric, selvedge denim upends our style. Not only does it move denim to the centre of our personal style, it also changes what we wear both above the belt and below the cuff. In Selvedge Style Vol. 1, we looked at shirts …
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Selvedge Style Vol. 1: Perfect Above-the-Belt Pairings for Raw Denim Denim is the ultimate come-as-you-are fabric. It isn’t fussy about the company it keeps. It moves effortlessly through the wardrobe, forming friendships with just about everything from faded tees and threadbare flannels to top-shelf dress shirts and blazers. Plain and simple, it’s a casual fashion …
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What’s In a Number? Picking the Perfect Denim Weight One of the first things that people new to the scene notice about selvedge denim is the fact that it’s measured in ounces. What does this number mean, and why is it important? In this article, we’ll help you understand the what and why of denim …
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The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim When you first slide your legs into a crisp pair of raw denim, you are taking your first steps on a long journey. The first steps on this journey are slow and (to be frank) a little painful. To be fully enjoyed, though, …
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Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition In the spring of 2019, SOSO became the first denim brand to sign on as a sponsor of the Indigo Invitational. When we joined, the denim fading competition was only a few days old. It was a small but passionate group of …
Why Selvedge Denim Costs More, and Why it’s Worth Every Penny There’s no getting around it: raw denim and selvedge brands are more expensive than their fast-fashion counterparts. If you’re used to spending about as much on a pair of jeans as you spend on a night at the movies (perhaps less), you might experience some sticker …
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