Indigo Stories

The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim

The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim When you first slide your legs into a crisp pair of raw denim, you are taking your first steps on a long journey. The first steps on this journey are slow and (to be frank) a little painful. To be fully enjoyed, though, …

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Eyes on the Indigo Invitational: Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition

Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition In the spring of 2019, SOSO became the first denim brand to sign on as a sponsor of the Indigo Invitational. When we joined, the denim fading competition was only a few days old. It was a small but passionate group of …

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Raw Sticker Shock: Why Selvedge Denim Costs More, and Why it’s Worth Every Penny

Why Selvedge Denim Costs More, and Why it’s Worth Every Penny There’s no getting around it: raw denim and selvedge brands are more expensive than their fast-fashion counterparts. If you’re used to spending about as much on a pair of jeans as you spend on a night at the movies (perhaps less), you might experience some sticker …

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