What’s In a Number? Picking the Perfect Denim Weight One of the first things that people new to the scene notice about selvedge denim is the fact that it’s measured in ounces. What does this number mean, and why is it important? In this article, we’ll help you understand the what and why of denim …
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The Break-In Breakdown: The Five Stages You’ll Pass Through When Breaking In Raw Denim When you first slide your legs into a crisp pair of raw denim, you are taking your first steps on a long journey. The first steps on this journey are slow and (to be frank) a little painful. To be fully enjoyed, though, …
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Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition In the spring of 2019, SOSO became the first denim brand to sign on as a sponsor of the Indigo Invitational. When we joined, the denim fading competition was only a few days old. It was a small but passionate group of …
Why Selvedge Denim Costs More, and Why it’s Worth Every Penny There’s no getting around it: raw denim and selvedge brands are more expensive than their fast-fashion counterparts. If you’re used to spending about as much on a pair of jeans as you spend on a night at the movies (perhaps less), you might experience some sticker …
Raw Sticker Shock: Why Selvedge Denim Costs More, and Why it’s Worth Every Penny Read More »
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