Indigo Invitational

The SOSO 33OZ-TBOL Denim Fade Challenge: Join The Heaviest Denim Fade Competition in the World…

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SOSO Annual Fade Competition: 33OZ-TBOL Edition Are you ready to take your denim game to the next level? Brace yourselves, denim enthusiasts, because the world’s first heaviest denim fade competition is here, and it’s bigger and better than ever! Starting on January 1st, 2024, you have the chance to prove your worthy of the fades …

The SOSO 33OZ-TBOL Denim Fade Challenge: Join The Heaviest Denim Fade Competition in the World… Read More »

Eyes on the Indigo Invitational: Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition

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Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition In the spring of 2019, SOSO became the first denim brand to sign on as a sponsor of the Indigo Invitational. When we joined, the denim fading competition was only a few days old. It was a small but passionate group of …

Eyes on the Indigo Invitational: Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition Read More »

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