Eyes on the Indigo Invitational: Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition

Why We Think You Should Test Your Might in the World’s Biggest Denim Fading Competition In the spring of 2019, SOSO became the first denim brand to sign on as a sponsor of the Indigo Invitational. When we joined, the denim fading competition was only a few days old. It was a small but passionate group of …

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